Courses

Advanced Certificate in Digital Branding & Advertising

Start your journey as a marketer in two specialised domains of Digital Branding & Advertising. Get mentored by industry leaders and subject matter experts through
personalised and timely doubt resolution sessions.

Watch
Intro Video
  • Online
    Format
  • 6 Months
    (Recommended 6-8 hrs/week)
  • Dec 30, 2021
    Start Date
  • 300+
    Hiring Partners
  • 5000+
    MICA Alumni Base
  • 5 out of 6 Learners
    Get Positive Career Growth
  • Overview
  • Certificate
  • Instructors
  • Syllabus
  • Benefits
  • Hiring Partners
  • Programme Fee

About the Program

Master Digital Branding & Advertising from one of the top B-schools in India. Get personalised student support, timely doubt resolution and much more from upGrad.

Networking with MICA + upGrad Digital Marketing Alumni Base

Be a part of the 5000+ Digital Marketing professionals community from MICA & upGrad along with MICA Alumni Status

360 Degree Career Assistance

Receive 1:1 Career Counselling Sessions, Mock Interviews and Resume Building support from our career coaches.

Student Support

Student support available 09 AM to 09 PM IST via email or use the Call Back option on the platform to get a response within 2 working hours.

Programme Overview

Key Highlights

  • Certification from one of the top B-schools in India
  • Specialise in key marketing domains of Branding and Advertising
  • Top rated teaching faculty and instructors
  • Learn while you earn through 100% online format
  • Alumni status by MICA
  • Placement assistance by upGrad
  • Support available all days 9 AM - 9 PM IST for queries
  • Timely doubt resolution and discussion forums

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
- Seth Godin

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of live lectures, recorded videos, case studies and projects. 

  • Top Subjects
    Brand Management: Branding Fundamentals, Customer Centricity, Brand identity, Brand Experience, Re-branding, FMCG Branding, Brand Brief Writing, Careers in Branding and much more.

    Advertising and Communications: Integrated Marketing Communications, Media Planning and Buying - Programmatic, Social Media Marketing, Print V/S Online Ad Strategies, Brand and Agency, Careers in Advertising and much more. 
  • Programme Outcomes
    Mid-Management Marketing and Ad professionals will be able to upskill themselves on the Traditional Branding and Communication aspects + gain a digital perspective on both the functions with hands-on knowledge of latest tools and technology.
  • Who Is This Programme For?
    Ideal for professionals with 2+ years of experience in executive positions in Sales and Marketing, Copywriting, Advertising, Market Research, PR, and Branding. 
  • Minimum Eligibility
    Bachelor’s Degree from any University in any field.

Advanced Certificate in Digital Branding & Advertising from MICA

Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant community of marketing professionals and become part of one of India’s top marketing universities. 

  • Top Marketing B-school in the country
  • Alumni status from MICA
  • Get the latest updates about the trends and techniques of Branding and Advertising in the Digital Space
Advanced Certificate in Digital Branding & Advertising from MICA
Click to Zoom

Instructors

Learn from India’s top Branding and Advertising faculty and industry professionals.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Branding Fundamentals
    • 1 Week
  • Customer Centricity
    • 2 Weeks
  • Brand Experience
    • 2 Weeks
  • Brand Relaunch
    • 1 Week
  • Branding in Different Markets
    • 2 Weeks
  • Measuring Branding Efforts
    • 3 Weeks
  • Integrated Marketing Communications
    • 1 Week
  • Marketing Communications Mix
    • 2 Weeks
  • Offline Communications
    • 2 Weeks
  • Digital Marketing
    • 2 Weeks
  • Social Media Marketing
    • 2 Weeks
  • Content Marketing
    • 2 Weeks
  • Media Management
    • 1 Week
  • Measuring Advertising Efforts
    • 1 Week
  • Brand & Agency
    • 2 Weeks
  • Capstone Project
    • 10
      Case Studies
    • 3
      Capstone Projects
    • 6-8
      Learner Hours
    • 40+
      Live Sessions
    The upGrad Advantage
    Strong hand-holding with dedicated support to help you master Branding and Advertising in a digital age. 
    • Learning Support
      Industry Mentors
      • Receive unparalleled guidance from industry mentors, teaching assistants and graders
      • Receive one-on-one feedback on submissions and personalised feedback on improvement
      Student Support
      • Available all days 9 AM - 9 PM IST.
      • For urgent queries, use the Call Back option on the platform.
    • Q&A Forum
      • Timely doubt resolution by industry experts and peers
      • 100% expert verified responses to ensure quality learning
      Expert Feedback
      • Personalised expert feedback on assignments and projects
      • Regular live sessions by experts to clarify concept-related doubts
    • upGrad BaseCamp
      • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
      • Group activities with your peers and alumni
      Industry Networking
      • Live sessions by experts on various industry topics
      • One-on-one discussion and feedback sessions with industry mentors
    Our Learners Work At
    Top companies from all around the world have recruited upGrad alumni

    upGrad Alumni

    Programme Fee
    Rs. 1,50,000 + GST
    Standard EMI Plans Starting at ₹5,150.
    View Plans

      Empowering learners of tomorrow

      Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

      What's Included in the Price
      Features/Benefits
      • Advanced Certificate without Quitting Your Job
      • Alumni Status from MICA
      • Hands-on Experience with the Latest Tools
      • Certificate from MICA and Facebook
      • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
      • No Cost EMI

      Frequently Asked Questions

      Course Curriculum
      Career Assistance
      Payment